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CA Executive Briefing & Networking Event – Toronto
June 4, 2019 @ 4:30 pm - 7:30 pm
Join Us for this CA complimentary event intended for leaders or their representatives. Learn about fast moving issues that can affect your business and the opportunities they create.
Meet and Network with industry colleagues.
The Speaker
John Cooper, Director of Strategy, Veeva Claims
As director of strategy at Veeva, John is responsible for overall strategic direction for the Veeva Claims application. This includes product roadmap prioritization, industry thought leadership, and strategies and tactics to drive awareness and interest within targeted verticals. John acts as the subject matter expert around claims and works closely with the sales team on new and existing accounts.
John has over 15 years of experience in senior marketing roles across a variety of industries, including consumer products, healthcare, and health insurance. As associate director of marketing at The Clorox Company, John worked extensively in regulated categories, and led teams responsible for brand strategy and marketing, innovation, and channel marketing.
John holds an MBA from the Haas School of Business at the University of California, Berkeley, and a BA from Harvard University.
Meet and Network with industry colleagues.
The Topic
Navigating the Increasing Complexity of Cosmetics Product Claims
The competitive landscape in the cosmetics category has changed dramatically over the past several years as natural and sustainable trends have taken center stage and a wave of new indie and influencer led brands have rushed to capitalize. These and other factors have added challenges to the already complex task of managing cosmetic product claims. Compounding this is the fact that most companies are using manual, disparate systems for claims management.
Given current trends and the pace of change in cosmetics, it’s likely that claims management will get considerably more complex in the not too distant future. Companies without the proper systems and processes in place could be in for a rude awakening.
Hear from product claims management expert John Cooper about how the latest cosmetics trends such as personalization, the rise of influencers, wellness, and accompanying supply chain challenges are merging to further complicate claims management in the cosmetics category. John will also present findings from recent third party research on claims management challenges, and offer recommendations to help your team prepare for what lies ahead.
The CA Update
CA President, Darren Praznik will provide an informative update on critical issues including:
- Development of the Self-Care Framework;
- Expansion of Health Canada’s pilot for sunscreens;
- Status of the animal testing ban legislation in Canada;
- Brexit and what will be happening with Canadian exports to the UK;
- Implementation of the new NAFTA agreement; and
- Other developments important to YOUR business!
Darren will also provide an overview of the International Coordination of Cosmetic Regulation (ICCR) which is being hosted in Montreal this July and will being together regulators representing over half of the world’s cosmetics market!
The Networking Opportunity
This is a great opportunity for you to meet and dialogue with your industry colleagues as well as share some refreshments. Participants always find this a useful and welcome opportunity.
The Time and Place
Date:
Tuesday, June 4, 2019
Time:
4:30 pm – 5:30 pm: Wine & Cheese
5:30 pm – 6:30 pm: Speakers & Updates
6:30 pm – 7:30 pm: Discussion & Networking
Location:
Veeva Systems Inc.
36 Toronto Street, 4th Floor
Toronto
416-320-2981
To Register:
This is a CA complimentary event.
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