ABOUT
Sasha Plavsic, Founder of ILIA, found herself in Los Angeles in 2006 and spent several years working as a branding executive within the fashion and beauty industries. After moving home to Vancouver for a brief sabbatical, her mother encouraged her to read the ingredient list on her favorite lip balm. Sasha was shocked to discover many of the ingredients were not safe, and it’s something she used daily. The challenge was set – re-create her favorite lip balm so that it would be safe, effective and natural. And so the story of ILIA begins.
WHY THEY JOINED
“We decided to join Cosmetic Alliance, first because our founder Sasha Plavsic is Canadian from Vancouver.
Ilia Beauty has been growing so fast that we need to have the regulatory support of CA.
Recently we contacted CA to understand better how to work with ECCC and ended up being a new member.”
